You bill for the insight. You spend six weeks gathering it first.
Custom voice conversations and custom extraction: qualitative research at scale, run under your brand. You define the questions, Tera runs the conversations, and you keep the insight that moves the decision.
You bill for the recommendation. You spend the rest of the engagement on everything else.
The part your client pays for is the synthesis, the framework, the decision. The part that consumes your week is the gathering, the transcribing, the coding. The ratio is upside down, and most of your peers have stopped fighting it.
The ratio
70% of your engagement goes to gathering inputs. 30% is the synthesis your client actually pays for. The work that creates the value is not the work that eats the week.
The math
Your client asks for 50 interviews. You have time for 5. So you compromise on the one thing they hired you for: depth.
The market you lose
The engagements you have turned down were not limited by demand. They were limited by your time. Every one you decline narrows the market you can realistically serve.
The numbers most consultants never put on a slide.
You program the inputs. You own the outputs. Tera handles the scale in between.
Most tools run fixed surveys and produce fixed reports. Tera is different: programmable conversations and programmable extraction. That is the difference between insight and survey theater.
Define the conversation
Choose what Tera should uncover in each conversation. Start from a proven template (AI readiness, leadership, change perception, sales fit) or design a custom one with our team in 48 hours.
Define the extraction
Choose what you get back: individual portraits, aggregate themes, sentiment shifts, contradictions, alignment gaps. Anything you can describe in a sentence, Tera extracts.
Tera runs every conversation
50 conversations in a week, voice or chat, 34 languages. You get the extraction in your format, then synthesize and present. Your name on the work, your fee.
Self-serve for the standard engagement. White-glove for the bespoke one.
Most engagements fit a familiar shape. Some do not. Same engine, two ways to run it depending on how custom your client question is.
Live in 24 hours. Per-minute pricing on your account.
- 15+ live conversation templates, growing monthly
- Standard extractions: portraits, themes, sentiment, gaps
- Open builder for template variations
- White-label by default, your branding and URL
Live in 2 days. Project fee plus per-minute.
- Custom conversation designed with our team
- Custom extraction, pulling exactly what your client needs
- Voice or chat, 34 languages, any participant size
- Your methodology stays yours, Tera is the engine
Same fee to your client. Six weeks of your time, back per engagement.
A growing library of templates. Anything else, built in 48 hours.
Live templates run immediately. Custom builds are delivered within 48 hours. Both run on one engine, fully white-labeled for your practice.
AI Readiness Assessment
How ready the organization is for AI adoption. Individual readiness signals plus aggregate gaps by role and department.
Leadership Profile
A behavioral conversation, not a Likert quiz. The output is prose and evidence, not four colors. Your methodology stays yours.
Pre and post training
Measure what changed between week 0 and week 12, and show your client the delta they have never had before.
How the organization sees the new CEO
A bespoke conversation framework with custom extraction, live in 48 hours. We build it with you, you own the output.
What high performers think of the restructure
Conversations segmented by role tier, with extraction focused on flight-risk signals and retention levers.
Anything you can describe in a paragraph
Bring the question. We design the conversation and the extraction and have it live within 48 hours.
Assessment quality your clients have not seen before.
of participants rated the voice conversation equal to or better than a human interview.
The diagnostic credibility you sell on.
reached back out on their own after the conversation.
Real engagement, not survey fatigue. The depth a static questionnaire cannot reach.
from brief to a live conversation, versus the industry's weeks.
State it plainly and let the consultant do the billing math.
One engine. Your practice, scaled.
Keep Qualtrics, Glint, and your focus groups. Tera is not them.
The gathering burned your week. The recommendation is what your client paid for.
I hired consultants for thirteen years as a CEO. Every engagement followed the same pattern: six weeks of someone gathering data I half-trusted, two days of recommendations I half-implemented. The gathering is what burned their week. The recommendation is what I paid for. We built Tera to flip that ratio, for consultants who want their practice to run on insight, not transcription.
The questions consultants ask in the first meeting.
What is the difference between self-serve and white-glove?
Self-serve means you pick a template or use the open builder, run it on your client engagement, and go live in 24 hours, on per-minute pricing. White-glove means you bring a bespoke question, we design the conversation and extraction with you over 2 days, then you run it, on a project fee plus per-minute. Most consultants use self-serve for standard engagements and white-glove when a client question is specific or novel.
How does white-labeling work, and will my client know it's Teracrowd?
By default, white-label: your branding on the conversation page, your URL, your name on the output. Tera is the engine, and your client sees your work. If you would rather co-brand, that is a setting you can flip per engagement.
Who owns the client relationship and the data?
You own the client relationship, always. Your account, your customer, your contract. We hold the raw conversation data on your behalf under our privacy model, and you can export everything anytime. We never contact your client.
What can I run today versus custom?
Live templates include AI Readiness, Leadership Profile, and pre and post training measurement, plus standard extractions like portraits, themes, sentiment shifts, and alignment gaps. Anything bespoke is built with our team in 48 hours, and the custom extractions you build become reusable across your future engagements.
How is this different from Gallup, Hogan, or Qualtrics?
Those are static, self-reported instruments. Tera runs an adaptive voice conversation and returns prose and evidence: how people actually think under pressure, not how they rate themselves on a scale.
Your practice runs on insight, not gathering. Let Tera handle the gathering.
A 30-minute call to scope your next engagement, or one template on one engagement. Either way, you will know within a week whether the math works for your practice.
Talk to us about your practice